Five University of West Georgia students – Deborah Crawford, Kelby Mitchell, Tia Tuggle, Zhanee' Aniece, and Aubrei Savage – spontaneously organized the kNow Justice, kNow Peace march on Tuesday, December 2, 2014, with only 2 days planning.

The march was to be a peaceful protest in response to the events in Ferguson, Missouri; police brutality; and racial disparities in the criminal justice system. In hearing of the planned march, UWG Police contacted the organizers to offer, and subsequently provided, escort of the protesters though the route. Deborah Crawford, one of the organizers of the march stated: “I find that detail of who contacted who important because it meant something to us that the police wanted to make sure we were safe during our peaceful protest.”

The march began around 5:30 p.m. in front of the Coliseum on the University of West Georgia campus and culminated in a program of speakers at the end of the route, at the fountain in front of the University Community Center (UCC). The march route began at the Coliseum, around Cole Field, up Roberts Drive, though the Center Pointe Suites breezeway, and up a path, ending at the fountain located near the University Community Center (UCC). Approximately 100 to 150 people participated in the march.